Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 87, doi. 10.1086/209335
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1993 AND VI 20 AND IP 1
Results: 12
1
2
The Influence of New Brand Entry on Subjective Brand Judgments.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 76, doi. 10.1086/209334
- By:
- Publication type:
- Article
3
Age Differences in Consumers' Search for Information: Public Policy Implications.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 157, doi. 10.1086/209341
- By:
- Publication type:
- Article
4
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 111, doi. 10.1086/209337
- By:
- Publication type:
- Article
5
The Importance of Others' Welfare in Evaluating Bargaining Outcomes.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 124, doi. 10.1086/209338
- By:
- Publication type:
- Article
6
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 100, doi. 10.1086/209336
- By:
- Publication type:
- Article
7
Alcoholic Beverage Warnings in Magazine and Television Advertisements.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 147, doi. 10.1086/209340
- By:
- Publication type:
- Article
8
Reassessing the Impact of Television Advertising Clutter.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 138, doi. 10.1086/209339
- By:
- Publication type:
- Article
9
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 62, doi. 10.1086/209333
- By:
- Publication type:
- Article
10
Does Measuring Intent Change Behavior?
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 46, doi. 10.1086/209332
- By:
- Publication type:
- Article
11
River Magic: Extraordinary Experience and the Extended Service Encounter.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 24, doi. 10.1086/209331
- By:
- Publication type:
- Article
12
An Exploration of High-Risk Leisure Consumption through Skydiving.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 1, doi. 10.1086/209330
- By:
- Publication type:
- Article