Editorial.
- Published in:
- 1991
- Publication type:
- Editorial
Works matching IS 00935301 AND DT 1991 AND VI 18 AND IP 2
Results: 12
1
2
Prediction of Consumer Behavior by Experts and Novices.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 251, doi. 10.1086/209257
- By:
- Publication type:
- Article
3
Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 243, doi. 10.1086/209256
- By:
- Publication type:
- Article
4
An Empirical Test of a Model of External Search for Automobiles.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 233, doi. 10.1086/209255
- By:
- Publication type:
- Article
5
Repositioning for Changing Preferences: The Case of Beef versus Poultry.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 219, doi. 10.1086/209254
- By:
- Publication type:
- Article
6
Value Segmentation: A Model for the Measurement of Values and Value Systems.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 208, doi. 10.1086/209253
- By:
- Publication type:
- Article
7
The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 194, doi. 10.1086/209252
- By:
- Publication type:
- Article
8
Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 185, doi. 10.1086/209251
- By:
- Publication type:
- Article
9
Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 174, doi. 10.1086/209250
- By:
- Publication type:
- Article
10
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249
- By:
- Publication type:
- Article
11
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248
- By:
- Publication type:
- Article
12
The Critical Imagination: Emancipatory Interests in Consumer Research.
- Published in:
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 129, doi. 10.1086/209247
- By:
- Publication type:
- Article