Editorial.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 110
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1990 AND VI 17 AND IP 2
Results: 14
1
2
Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 242, doi. 10.1086/208554
- By:
- Publication type:
- Article
3
The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988).
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 237, doi. 10.1086/208553
- By:
- Publication type:
- Article
4
Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552
- By:
- Publication type:
- Article
5
The Effects of Contextual Priming in Print Advertisements.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 215, doi. 10.1086/208551
- By:
- Publication type:
- Article
6
The Role of Mood in Advertising Effectiveness.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 203, doi. 10.1086/208550
- By:
- Publication type:
- Article
7
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 192, doi. 10.1086/208549
- By:
- Publication type:
- Article
8
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 180, doi. 10.1086/208548
- By:
- Publication type:
- Article
9
The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 172, doi. 10.1086/208547
- By:
- Publication type:
- Article
10
The Effect of Perceived Advertising Costs on Brand Perceptions.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 160, doi. 10.1086/208546
- By:
- Publication type:
- Article
11
When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 149, doi. 10.1086/208545
- By:
- Publication type:
- Article
12
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 141, doi. 10.1086/208544
- By:
- Publication type:
- Article
13
Trying to Consume.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 127, doi. 10.1086/208543
- By:
- Publication type:
- Article
14
Alternative Approaches to Understanding the Determinants of Typicality.
- Published in:
- Journal of Consumer Research, 1990, v. 17, n. 2, p. 111, doi. 10.1086/208542
- By:
- Publication type:
- Article