Editorial.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 268
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1989 AND VI 16 AND IP 3
Results: 14
1
2
Robert Ferber Award for Consumer Research.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 265
- Publication type:
- Article
3
A Test of a Decompositional Method of Multiattribute Perceptions Measurement.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 384, doi. 10.1086/209224
- By:
- Publication type:
- Article
4
Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 372, doi. 10.1086/209223
- By:
- Publication type:
- Article
5
Situational Ethnicity and Consumer Behavior.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 361, doi. 10.1086/209222
- By:
- Publication type:
- Article
6
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 354, doi. 10.1086/209221
- By:
- Publication type:
- Article
7
Money Talks: Perceived Advertising Expense and Expected Product Quality.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 344, doi. 10.1086/209220
- By:
- Publication type:
- Article
8
Using Drama to Persuade.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 335, doi. 10.1086/209219
- By:
- Publication type:
- Article
9
Literary Criticism and Consumer Research: Overview and Illustrative Analysis.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 322, doi. 10.1086/209218
- By:
- Publication type:
- Article
10
Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 310, doi. 10.1086/209217
- By:
- Publication type:
- Article
11
The Differential Processing of Product Category and Noncomparable Choice Alternatives.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 300, doi. 10.1086/209216
- By:
- Publication type:
- Article
12
Product-Level Choice: A Top-Down or Bottom-Up Process?
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 289, doi. 10.1086/209215
- By:
- Publication type:
- Article
13
The Role of Attitude Accessibility in the Attitude-to-Behavior Process.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 280, doi. 10.1086/209214
- By:
- Publication type:
- Article
14
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship.
- Published in:
- Journal of Consumer Research, 1989, v. 16, n. 3, p. 269, doi. 10.1086/209213
- By:
- Publication type:
- Article