Editorial.
- Published in:
- 1988
- By:
- Publication type:
- Editorial
Works matching IS 00935301 AND DT 1988 AND VI 15 AND IP 1
Results: 15
1
2
Relative to What--That is the Question: A Reply to Siegal.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 133, doi. 10.1086/209153
- By:
- Publication type:
- Article
3
Relativism for Consumer Research? (Comments on Anderson).
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 129, doi. 10.1086/209152
- By:
- Publication type:
- Article
4
Sex Typing and Consumer Behavior: A Test of Gender Schema Theory.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 122, doi. 10.1086/209151
- By:
- Publication type:
- Article
5
Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 117, doi. 10.1086/209150
- By:
- Publication type:
- Article
6
The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 95, doi. 10.1086/209148
- By:
- Publication type:
- Article
7
What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 111, doi. 10.1086/209149
- By:
- Publication type:
- Article
8
Durables and Wives' Employment Yet Again.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 37, doi. 10.1086/209143
- By:
- Publication type:
- Article
9
The Availability Heuristic and Perceived Risk.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 13, doi. 10.1086/209141
- By:
- Publication type:
- Article
10
Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 69, doi. 10.1086/209146
- By:
- Publication type:
- Article
11
The Effects of Advertisement Encoding on the Failure to Discount Information: Implications for the Sleeper Effect.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 24, doi. 10.1086/209142
- By:
- Publication type:
- Article
12
Parental Style and Consumer Socialization of Children.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 77, doi. 10.1086/209147
- By:
- Publication type:
- Article
13
The Situational Importance of Recall and Inference in Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 1, doi. 10.1086/209140
- By:
- Publication type:
- Article
14
Competitive Interference and Consumer Memory for Advertising.
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 55, doi. 10.1086/209145
- By:
- Publication type:
- Article
15
Buyer-Seller Negotiations Around the Pacific Rim: Differences in Fundamental Exchange Processes .
- Published in:
- Journal of Consumer Research, 1988, v. 15, n. 1, p. 48, doi. 10.1086/209144
- By:
- Publication type:
- Article