Using Response Latency to Assess Spokesperson Effectiveness.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 295, doi. 10.1086/209114
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1987 AND VI 14 AND IP 2
Results: 13
1
2
A Comparison of Group Differences in Food Consumption Using Household Refuse.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 289, doi. 10.1086/209113
- By:
- Publication type:
- Article
3
Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 280, doi. 10.1086/209112
- By:
- Publication type:
- Article
4
Household Decision Behavior: The Impact of Husbands' and Wives' Sex Role Orientation.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 264, doi. 10.1086/209111
- By:
- Publication type:
- Article
5
A Lifestyle Typology to Model Young Male Drinking and Driving.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 257, doi. 10.1086/209110
- By:
- Publication type:
- Article
6
An Investigation of Utility-Directed Cutoff Selection.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 240, doi. 10.1086/209109
- By:
- Publication type:
- Article
7
Preschoolers' Understanding of the Informational Function of Television Advertising.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 229, doi. 10.1086/209108
- By:
- Publication type:
- Article
8
The Nature and Methodological Implications of the Cognitive Representation of Products.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 214, doi. 10.1086/209107
- By:
- Publication type:
- Article
9
Effects of Quality and Quantity of Information on Decision Effectiveness.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 200, doi. 10.1086/209106
- By:
- Publication type:
- Article
10
The Buying Impulse.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 189, doi. 10.1086/209105
- By:
- Publication type:
- Article
11
"May Your Life Be Marvelous:" English Language Labelling and the Semiotics of Japanese Promotion.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 174, doi. 10.1086/209104
- By:
- Publication type:
- Article
12
The Learning of Multiattribute Judgment Policies.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 155, doi. 10.1086/209103
- By:
- Publication type:
- Article
13
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 2, p. 141, doi. 10.1086/209102
- By:
- Publication type:
- Article