What Consumer Research Is...
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 136, doi. 10.1086/209101
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1987 AND VI 14 AND IP 1
Results: 14
1
2
Chasing the Holy Grail: Reflections on "What Is Consumer Research?".
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 133, doi. 10.1086/209100
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- Publication type:
- Article
3
What Is Consumer Research?
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 128, doi. 10.1086/209099
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- Publication type:
- Article
4
Do We Need Critical Relativism? Comments on "On Method in Consumer Research".
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 126, doi. 10.1086/209098
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- Publication type:
- Article
5
Confirmatory Versus Comparative Approaches to Judging Theory Tests.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 114, doi. 10.1086/209097
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- Publication type:
- Article
6
Experiments in Constrained Choice.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 96, doi. 10.1086/209096
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- Publication type:
- Article
7
External Search Effort: An Investigation Across Several Product Categories.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 83, doi. 10.1086/209095
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- Publication type:
- Article
8
The Influence of Involvement on Disaggregate Attribute Choice Models.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 71, doi. 10.1086/209094
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- Publication type:
- Article
9
The Liking and Viewing of Regular TV Series.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 63, doi. 10.1086/209093
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- Publication type:
- Article
10
Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 55, doi. 10.1086/209092
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- Publication type:
- Article
11
The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 43, doi. 10.1086/209091
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- Publication type:
- Article
12
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 26, doi. 10.1086/209090
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- Publication type:
- Article
13
The Effects of Frequency Knowledge On Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 14, doi. 10.1086/209089
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- Publication type:
- Article
14
Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 1, doi. 10.1086/209088
- By:
- Publication type:
- Article