Works matching IS 00935301 AND DT 1985 AND VI 11 AND IP 4
Results: 10
The Effects of Commercials for Adult Products on Children.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 962, doi. 10.1086/209030
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- Article
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 954, doi. 10.1086/209029
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- Article
Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 939, doi. 10.1086/209028
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- Article
The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 927, doi. 10.1086/209027
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- Article
Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 914, doi. 10.1086/209026
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- Article
The Role of Family Communication in Consumer Socialization of Children and Adolescents.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 898, doi. 10.1086/209025
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- Article
Images of Ourselves: The Good Life in Twentieth Century Advertising.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 887, doi. 10.1086/209024
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- Article
Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion.
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- Journal of Consumer Research, 1985, v. 11, n. 4, p. 877, doi. 10.1086/209023
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- Article
Reference Prices and Deception in Newspaper Advertising.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 868, doi. 10.1086/209022
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- Publication type:
- Article
A Propositional Inventory for New Diffusion Research.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 849, doi. 10.1086/209021
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- Article