The Effects of Commercials for Adult Products on Children.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 962, doi. 10.1086/209030
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1985 AND VI 11 AND IP 4
Results: 10
1
2
Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 954, doi. 10.1086/209029
- By:
- Publication type:
- Article
3
Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 939, doi. 10.1086/209028
- By:
- Publication type:
- Article
4
The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 927, doi. 10.1086/209027
- By:
- Publication type:
- Article
5
Experts as Negative Opinion Leaders in the Diffusion of a Technological Innovation.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 914, doi. 10.1086/209026
- By:
- Publication type:
- Article
6
The Role of Family Communication in Consumer Socialization of Children and Adolescents.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 898, doi. 10.1086/209025
- By:
- Publication type:
- Article
7
Images of Ourselves: The Good Life in Twentieth Century Advertising.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 887, doi. 10.1086/209024
- By:
- Publication type:
- Article
8
Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 877, doi. 10.1086/209023
- By:
- Publication type:
- Article
9
Reference Prices and Deception in Newspaper Advertising.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 868, doi. 10.1086/209022
- By:
- Publication type:
- Article
10
A Propositional Inventory for New Diffusion Research.
- Published in:
- Journal of Consumer Research, 1985, v. 11, n. 4, p. 849, doi. 10.1086/209021
- By:
- Publication type:
- Article