Sales Effectiveness of Comparative Advertising: An Experimental Field Investigation.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 362, doi. 10.1086/208975
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1983 AND VI 10 AND IP 3
Results: 10
1
2
Using Discrete Choice Models with Experimental Design Data to Forecast Consumer Demand for a Unique Cultural Event.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 348, doi. 10.1086/208974
- By:
- Publication type:
- Article
3
A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 339, doi. 10.1086/208973
- By:
- Publication type:
- Article
4
A Resource Exchange Theory Analysis of Consumer Behavior.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 330, doi. 10.1086/208972
- By:
- Publication type:
- Article
5
The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 319, doi. 10.1086/208971
- By:
- Publication type:
- Article
6
Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 310, doi. 10.1086/208970
- By:
- Publication type:
- Article
7
Individual and Group Consumer Information Acquisition in Brand Choice Situations.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 303, doi. 10.1086/208969
- By:
- Publication type:
- Article
8
Ethnic Migration, Assimilation, and Consumption.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 292, doi. 10.1086/208968
- By:
- Publication type:
- Article
9
The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 281, doi. 10.1086/208967
- By:
- Publication type:
- Article
10
The Continuing Significance of Social Class to Marketing.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 3, p. 265, doi. 10.1086/208966
- By:
- Publication type:
- Article