Works matching IS 00935301 AND DT 1981 AND VI 8 AND IP 2


Results: 12
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    Designing Research for Application.

    Published in:
    Journal of Consumer Research, 1981, v. 8, n. 2, p. 197, doi. 10.1086/208856
    By:
    • Calder, Bobby J.;
    • Phillips, Lynn W.;
    • Tybout, Alice M.
    Publication type:
    Article
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    Identifying Misleading Advertising.

    Published in:
    Journal of Consumer Research, 1981, v. 8, n. 2, p. 119, doi. 10.1086/208848
    By:
    • Russo, J. Edward;
    • Metcalf, Barbara L.;
    • Stephens, Debra
    Publication type:
    Article