Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 138, doi. 10.1086/208723
- By:
- Publication type:
- Article
Works matching IS 00935301 AND DT 1978 AND VI 5 AND IP 2
Results: 7
1
2
A Conflict Resolution Choice Model.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 124, doi. 10.1086/208722
- By:
- Publication type:
- Article
3
Conjoint Analysis in Consumer Research: Issues and Outlook.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 103, doi. 10.1086/208721
- By:
- Publication type:
- Article
4
On Inducing Compliance With Requests.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 96, doi. 10.1086/208720
- By:
- Publication type:
- Article
5
Consumer Dynamics in Nonprofit Organizations.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 89, doi. 10.1086/208719
- By:
- Publication type:
- Article
6
Assessing Communication Effects on Energy Conservation.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 82, doi. 10.1086/208718
- By:
- Publication type:
- Article
7
TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 73, doi. 10.1086/208717
- By:
- Publication type:
- Article