The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 371, doi. 10.1086/317591
- By:
- Publication type:
- Article
Works in Journal of Consumer Research, 2000, Vol 27, Issue 3
Results: 9
1
2
On the Concept of Intentional Social Action in Consumer Behavior.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 388, doi. 10.1086/317593
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- Publication type:
- Article
3
Attributional Thoughts about Consumer Behavior.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 382, doi. 10.1086/317592
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- Publication type:
- Article
4
Focusing on the Foregone: How Value Can Appear So Different to Buyers and Sellers.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 360, doi. 10.1086/317590
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- Publication type:
- Article
5
Unobserved Heterogeneity as an Alternative Explanation for "Reversal" Effects in Behavioral Research.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 324, doi. 10.1086/317588
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- Publication type:
- Article
6
Descriptive Characteristics of Memory-Based Consideration Sets: Influence of Usage Occasion Frequency and Usage Location Familiarity.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 309, doi. 10.1086/317587
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- Publication type:
- Article
7
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 291, doi. 10.1086/317586
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- Publication type:
- Article
8
Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 279, doi. 10.1086/317585
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- Publication type:
- Article
9
Mood-Driven Distortion of Product Information.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 345, doi. 10.1086/317589
- By:
- Publication type:
- Article