Found: 7
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Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 448, doi. 10.1086/209461
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- Publication type:
- Article
Cognitive Moderators of Negative-Emotion Effects: Implications for Understanding Media Context.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 439, doi. 10.1086/209460
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- Publication type:
- Article
Figures of Rhetoric in Advertising Language.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 424, doi. 10.1086/209459
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- Publication type:
- Article
Moderators of the Impact of Self-Reference on Persuasion.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 408, doi. 10.1086/209458
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- Publication type:
- Article
Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 388, doi. 10.1086/209457
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- Publication type:
- Article
Cue Representation and Selection Effects of Arousal on Persuasion.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 373, doi. 10.1086/209456
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- Publication type:
- Article
Microcultural Analysis of Variation in Sharing of Causal Reasoning about Behavior.
- Published in:
- Journal of Consumer Research, 1996, v. 22, n. 4, p. 345, doi. 10.1086/209455
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- Publication type:
- Article