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Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 719, doi. 10.1086/209430
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- Article
Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 708, doi. 10.1086/209429
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- Article
Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 695, doi. 10.1086/209428
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- Article
Abortion in America: A Consumer-Behavior Perspective.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 677, doi. 10.1086/209427
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- Article
Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 660, doi. 10.1086/209426
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- Article
Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 644, doi. 10.1086/209425
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- Article
On the Utility of Consumers' Theories in Judgments of Covariation.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 634, doi. 10.1086/209424
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- Article
A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 627, doi. 10.1086/209423
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- Article
Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior.
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- Journal of Consumer Research, 1995, v. 21, n. 4, p. 612, doi. 10.1086/209422
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- Article
Copywriters' Implicit Theories of Communication: An Exploration.
- Published in:
- Journal of Consumer Research, 1995, v. 21, n. 4, p. 596, doi. 10.1086/209421
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- Article
A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests.
- Published in:
- Journal of Consumer Research, 1995, v. 21, n. 4, p. 581, doi. 10.1086/209420
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- Article
Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior.
- Published in:
- Journal of Consumer Research, 1995, v. 21, n. 4, p. 567, doi. 10.1086/209419
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- Article