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Experiments in Constrained Choice.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 96, doi. 10.1086/209096
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- Article
What Consumer Research Is...
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 136, doi. 10.1086/209101
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- Article
Chasing the Holy Grail: Reflections on "What Is Consumer Research?".
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 133, doi. 10.1086/209100
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- Article
What Is Consumer Research?
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 128, doi. 10.1086/209099
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- Article
Confirmatory Versus Comparative Approaches to Judging Theory Tests.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 114, doi. 10.1086/209097
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- Article
Do We Need Critical Relativism? Comments on "On Method in Consumer Research".
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 126, doi. 10.1086/209098
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- Article
External Search Effort: An Investigation Across Several Product Categories.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 83, doi. 10.1086/209095
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- Article
The Influence of Involvement on Disaggregate Attribute Choice Models.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 71, doi. 10.1086/209094
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- Article
The Liking and Viewing of Regular TV Series.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 63, doi. 10.1086/209093
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- Publication type:
- Article
Consumer Response to Continuous-Display Electricity-Use Monitors in a Time-of-Use Pricing Experiment.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 55, doi. 10.1086/209092
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- Publication type:
- Article
The Cognitive Processing of Misleading Advertising in Young and Old Adults: Assessment and Training.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 43, doi. 10.1086/209091
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- Article
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth.
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- Journal of Consumer Research, 1987, v. 14, n. 1, p. 26, doi. 10.1086/209090
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- Publication type:
- Article
The Effects of Frequency Knowledge On Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 14, doi. 10.1086/209089
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- Publication type:
- Article
Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 1, doi. 10.1086/209088
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- Article