Generative artificial intelligence: Marketing's death knell or ringing in a new era?
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 673, doi. 10.1007/s11747-025-01100-w
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- Article
Works matching IS 00920703 AND DT 2025 AND VI 53 AND IP 3
Results: 14
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Empowering GenAI stakeholders.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 677, doi. 10.1007/s11747-025-01098-1
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- Article
3
Expressions of customer rumination in online posts and firm responses.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 825, doi. 10.1007/s11747-024-01061-6
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- Article
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Shifting perspectives: How communicating user innovations' self-focus enhances adoption.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 931, doi. 10.1007/s11747-024-01068-z
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5
Unpacking when and how customer involvement as co-developer affects supplier new product performance.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 876, doi. 10.1007/s11747-024-01066-1
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- Article
6
How generative AI Is shaping the future of marketing.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 702, doi. 10.1007/s11747-024-01064-3
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- Article
7
Creative performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 854, doi. 10.1007/s11747-024-01063-4
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8
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 723, doi. 10.1007/s11747-025-01097-2
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9
The paradox of product scarcity: Catalyzing the speed of innovation diffusion.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 804, doi. 10.1007/s11747-024-01060-7
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10
The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 949, doi. 10.1007/s11747-024-01059-0
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11
Recycle right: How to decrease recycling contamination with informational point-of-disposal signage.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 781, doi. 10.1007/s11747-024-01058-1
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12
There is business like show business! What marketing scholars and managers can learn from 40 years of entertainment science research.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 760, doi. 10.1007/s11747-024-01057-2
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13
The effect of second screening on repeat viewing: Insights from large-scale mobile diary data.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 907, doi. 10.1007/s11747-024-01048-3
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14
Generative AI in innovation and marketing processes: A roadmap of research opportunities.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 3, p. 684, doi. 10.1007/s11747-024-01044-7
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