They're not my people: When inclusive marketing backfires.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 563, doi. 10.1007/s11747-025-01105-5
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- Article
Works matching IS 00920703 AND DT 2025 AND VI 53 AND IP 2
Results: 15
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"We could be heroes": Reflections on reimagining marketing strategies for a better world.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 301, doi. 10.1007/s11747-025-01099-0
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- Article
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When marketplaces fail: How market challenged consumers navigate the marketplace.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 513, doi. 10.1007/s11747-024-01062-5
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- Article
4
Platform cooperatives in the sharing economy: How market challengers bring change from the margins.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 419, doi. 10.1007/s11747-024-01042-9
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- Article
5
(Un)intended spillovers of green government policies: The case of plastic regulations.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 490, doi. 10.1007/s11747-024-01041-w
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- Article
6
Activating the sustainable consumer:The role of customer involvement in corporate sustainability.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 310, doi. 10.1007/s11747-024-01036-7
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7
One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 643, doi. 10.1007/s11747-024-01034-9
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- Article
8
The impact of corporate social irresponsibility on prosocial consumer behavior.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 394, doi. 10.1007/s11747-024-01021-0
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9
Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 463, doi. 10.1007/s11747-024-01004-1
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10
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 341, doi. 10.1007/s11747-023-00995-7
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11
Diversity representation in advertising.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 588, doi. 10.1007/s11747-023-00994-8
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- Article
12
How an ethos of repair shapes material sustainability in services.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 439, doi. 10.1007/s11747-023-00993-9
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- Article
13
Purpose orientation: An emerging theory transforming business for a better world.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 367, doi. 10.1007/s11747-023-00989-5
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- Article
14
Women's underrepresentation in business-to-business sales: Reasons, contingencies, and solutions.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 533, doi. 10.1007/s11747-023-00988-6
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- Article
15
The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 2, p. 617, doi. 10.1007/s11747-023-00977-9
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- Article