Works matching IS 00920703 AND DT 2025 AND VI 53 AND IP 1
Results: 14
Greetings from the new JAMS editorial team.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 1, doi. 10.1007/s11747-025-01081-w
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Influencer marketing unlocked: Understanding the value chains driving the creator economy.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2
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Chief marketing officer pay: The revenue growth consequences of employing internal and external benchmarks.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 255, doi. 10.1007/s11747-024-01056-3
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Dealing with regression models' endogeneity by means of an adjusted estimator for the Gaussian copula approach.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 279, doi. 10.1007/s11747-024-01055-4
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Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 232, doi. 10.1007/s11747-024-01054-5
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Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 213, doi. 10.1007/s11747-024-01053-6
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Influencer marketing effectiveness: A meta-analytic review.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 52, doi. 10.1007/s11747-024-01052-7
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Customer insights for innovation: A framework and research agenda for marketing.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 29, doi. 10.1007/s11747-024-01051-8
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Effects of sampling healthy versus unhealthy foods on subsequent food purchases.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 197, doi. 10.1007/s11747-024-01047-4
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The attenuation effects of time and "sensemaking" surveys on customer revenge.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 172, doi. 10.1007/s11747-024-01046-5
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The idea marketplace: Diversity, social capital, and innovation.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 150, doi. 10.1007/s11747-024-01045-6
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Network centrality and firm performance: A meta-analysis.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 79, doi. 10.1007/s11747-024-01043-8
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The unheard voice of marketing research: Breaking through to news and social media.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 105, doi. 10.1007/s11747-024-01038-5
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Unintended consequences of in-store technology for frontline employees: An empirics-first approach.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 129, doi. 10.1007/s11747-024-01037-6
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