Works matching IS 00920703 AND DT 2025 AND VI 53 AND IP 1


Results: 14
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    Influencer marketing unlocked: Understanding the value chains driving the creator economy.

    Published in:
    Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2
    By:
    • Libai, Barak;
    • Rosario, Ana Babić;
    • Beichert, Maximilian;
    • Donkers, Bas;
    • Haenlein, Michael;
    • Hofstetter, Reto;
    • Kannan, P. K.;
    • van der Lans, Ralf;
    • Lanz, Andreas;
    • Li, H. Alice;
    • Mayzlin, Dina;
    • Muller, Eitan;
    • Shapira, Daniel;
    • Yang, Jeremy;
    • Zhang, Lingling
    Publication type:
    Article
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    Greetings from the new JAMS editorial team.

    Published in:
    Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 1, doi. 10.1007/s11747-025-01081-w
    By:
    • Noble, Charles H.;
    • Noble, Stephanie M.;
    • Katsikeas, Costas;
    • Ludwig, Stephan;
    • Srinivasan, Raji
    Publication type:
    Article
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