Works matching IS 00920703 AND DT 2024 AND VI 52 AND IP 4


Results: 16
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    Brand warmth elicits feedback, not complaints.

    Published in:
    Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1107, doi. 10.1007/s11747-024-01009-w
    By:
    • Astvansh, Vivek;
    • Suri, Anshu;
    • Damavandi, Hoorsana
    Publication type:
    Article
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    Multichannel discount spillover in B2B markets.

    Published in:
    Journal of the Academy of Marketing Science, 2024, v. 52, n. 4, p. 1086, doi. 10.1007/s11747-023-00973-z
    By:
    • Crecelius, Andrew T.;
    • Lawrence, Justin M.;
    • Palmatier, Robert W.;
    • Zhang, Jonathan Z.
    Publication type:
    Article
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