Works matching IS 00920703 AND DT 2024 AND VI 52 AND IP 1


Results: 13
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    Access-based customer journeys.

    Published in:
    Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 24, doi. 10.1007/s11747-023-00942-6
    By:
    • Trujillo-Torres, Lez;
    • Anlamlier, Eda;
    • Mimoun, Laetitia;
    • Chatterjee, Lagnajita;
    • Dion, Delphine
    Publication type:
    Article
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    Brand loyalty in the face of stockouts.

    Published in:
    Journal of the Academy of Marketing Science, 2024, v. 52, n. 1, p. 44, doi. 10.1007/s11747-023-00924-8
    By:
    • Khan, Uzma;
    • DePaoli, Alexander
    Publication type:
    Article
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