Works matching IS 00920703 AND DT 2023 AND VI 51 AND IP 1
Results: 12
Introducing another new JAMS Co-Editor.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 1, doi. 10.1007/s11747-022-00912-4
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The Journal of the Academy of Marketing Science at 50: A historical analysis.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 222, doi. 10.1007/s11747-022-00905-3
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Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 86, doi. 10.1007/s11747-022-00888-1
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What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 198, doi. 10.1007/s11747-022-00887-2
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Healthy in the wrong way: Mismatching of marketers' food claim use and consumers' preferences in the United States but not France.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 153, doi. 10.1007/s11747-022-00885-4
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Advancing customer diversity, equity, and inclusion: Measurement, stakeholder influence, and the role of marketing.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 174, doi. 10.1007/s11747-022-00883-6
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Moving the stakeholder journey forward.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 23, doi. 10.1007/s11747-022-00878-3
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Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 114, doi. 10.1007/s11747-022-00875-6
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The value of context-specific studies for marketing.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 50, doi. 10.1007/s11747-022-00872-9
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A multi-system organizing framework for inter-firm control: a comprehensive perspective on control.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 66, doi. 10.1007/s11747-022-00870-x
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An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 132, doi. 10.1007/s11747-022-00865-8
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Emergence in marketing: an institutional and ecosystem framework.
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- Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 2, doi. 10.1007/s11747-022-00849-8
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