Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 6

Results: 11

Artificial intelligence focus and firm performance.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1176, doi. 10.1007/s11747-022-00876-5

By:

Mishra, Sagarika;
Ewing, Michael T.;
Cooper, Holly B.

Publication type:

Article

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1324, doi. 10.1007/s11747-022-00840-3

By:

Shankar, Venkatesh;
Parsana, Sohil

Publication type:

Article

How consumer digital signals are reshaping the customer journey.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1257, doi. 10.1007/s11747-022-00839-w

By:

Schweidel, David A.;
Bart, Yakov;
Inman, J. Jeffrey;
Stephen, Andrew T.;
Libai, Barak;
Andrews, Michelle;
Rosario, Ana Babić;
Chae, Inyoung;
Chen, Zoey;
Kupor, Daniella;
Longoni, Chiara;
Thomaz, Felipe

Publication type:

Article

The future of digital technologies in marketing: A conceptual framework and an overview.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1125, doi. 10.1007/s11747-022-00906-2

By:

Plangger, Kirk;
Grewal, Dhruv;
de Ruyter, Ko;
Tucker, Catherine

Publication type:

Article

Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1198, doi. 10.1007/s11747-022-00892-5

By:

Liu-Thompkins, Yuping;
Okazaki, Shintaro;
Li, Hairong

Publication type:

Article

Technology devalues luxury? Exploring consumer responses to AI-designed luxury products.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1135, doi. 10.1007/s11747-022-00854-x

By:

Xu, Lidan;
Mehta, Ravi

Publication type:

Article

Hey, Alexa! What attributes of Skills affect firm value?

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1219, doi. 10.1007/s11747-022-00851-0

By:

Bahmani, Navid;
Bhatnagar, Amit;
Gauri, Dinesh

Publication type:

Article

Digital technologies: tensions in privacy and data.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1299, doi. 10.1007/s11747-022-00845-y

By:

Quach, Sara;
Thaichon, Park;
Martin, Kelly D.;
Weaven, Scott;
Palmatier, Robert W.

Publication type:

Article

The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1277, doi. 10.1007/s11747-022-00873-8

By:

Padigar, Manjunath;
Pupovac, Ljubomir;
Sinha, Ashish;
Srivastava, Rajendra

Publication type:

Article

Trojan horse or useful helper? A relationship perspective on artificial intelligence assistants with humanlike features.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1153, doi. 10.1007/s11747-022-00856-9

By:

Uysal, Ertugrul;
Alavi, Sascha;
Bezençon, Valéry

Publication type:

Article

Search modality effects: merely changing product search modality alters purchase intentions.

Published in:

Journal of the Academy of Marketing Science, 2022, v. 50, n. 6, p. 1236, doi. 10.1007/s11747-021-00820-z

By:

King, Dan;
Auschaitrakul, Sumitra;
Lin, Chia-Wei Joy

Publication type:

Article