Brand-generated social media content and its differential impact on loyalty program members.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1071, doi. 10.1007/s11747-022-00869-4
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 5
Results: 11
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Information search behavior at the post-purchase stage of the customer journey.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 981, doi. 10.1007/s11747-022-00864-9
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- Publication type:
- Article
3
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 941, doi. 10.1007/s11747-022-00860-z
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- Publication type:
- Article
4
A model of online shopping cart abandonment: evidence from e-tail clickstream data.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 961, doi. 10.1007/s11747-022-00857-8
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- Publication type:
- Article
5
Consumer preference for pay-per-use service tariffs: the roles of mental accounting.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1111, doi. 10.1007/s11747-022-00853-y
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- Publication type:
- Article
6
The effect of incentive structure on referral: the determining role of self-construal.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1091, doi. 10.1007/s11747-022-00852-z
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- Publication type:
- Article
7
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 915, doi. 10.1007/s11747-022-00848-9
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- Publication type:
- Article
8
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1052, doi. 10.1007/s11747-022-00847-w
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- Publication type:
- Article
9
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 889, doi. 10.1007/s11747-022-00844-z
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- Publication type:
- Article
10
Possessive brand names in brand preferences and choice: the role of inferred control.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1032, doi. 10.1007/s11747-022-00843-0
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- Publication type:
- Article
11
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 1011, doi. 10.1007/s11747-022-00838-x
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- Publication type:
- Article