The value relevance of digital marketing capabilities to firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 666, doi. 10.1007/s11747-022-00858-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 4
Results: 12
1
2
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect.
- Published in:
- 2022
- By:
- Publication type:
- Correction Notice
3
Digital selling: organizational and managerial influences for frontline readiness and effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 800, doi. 10.1007/s11747-021-00836-5
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- Publication type:
- Article
4
Collect them all! Increasing product category cross-selling using the incompleteness effect.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 713, doi. 10.1007/s11747-021-00835-6
- By:
- Publication type:
- Article
5
How does ambivalence affect young consumers' response to risky products?
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 841, doi. 10.1007/s11747-021-00834-7
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- Publication type:
- Article
6
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research.
- Published in:
- 2022
- By:
- Publication type:
- Correction Notice
7
How does power distance belief impact consumers' responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 822, doi. 10.1007/s11747-021-00825-8
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- Publication type:
- Article
8
Brand actions and financial consequences: a review of key findings and directions for future research.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 639, doi. 10.1007/s11747-022-00866-7
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- Publication type:
- Article
9
Augmented reality-delivered product information at the point of sale: when information controllability backfires.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 743, doi. 10.1007/s11747-022-00855-w
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- Publication type:
- Article
10
CEO narcissism, brand acquisition and disposal, and stock returns.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 777, doi. 10.1007/s11747-022-00850-1
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- Publication type:
- Article
11
Customer-oriented salespeople's value creation and claiming in price negotiations.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 689, doi. 10.1007/s11747-022-00846-x
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- Publication type:
- Article
12
Critics' conformity to consumers in movie evaluation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 4, p. 864, doi. 10.1007/s11747-021-00816-9
- By:
- Publication type:
- Article