Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 3


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    Did clickbait crack the code on virality?

    Published in:
    Journal of the Academy of Marketing Science, 2022, v. 50, n. 3, p. 482, doi. 10.1007/s11747-021-00830-x
    By:
    • Mukherjee, Prithwiraj;
    • Dutta, Souvik;
    • De Bruyn, Arnaud
    Publication type:
    Article
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