Works matching IS 00920703 AND DT 2022 AND VI 50 AND IP 1
Results: 12
To boldly go...
- Published in:
- 2022
- By:
- Publication type:
- Editorial
How could anyone forget Harold W. Berkman?
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Guest Editorial: Responsible Research in Marketing.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Designing satisfying service encounters: website versus store touchpoints.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 85, doi. 10.1007/s11747-021-00808-9
- By:
- Publication type:
- Article
Reimagining marketing strategy: driving the debate on grand challenges.
- Published in:
- 2022
- By:
- Publication type:
- Editorial
Revisiting Gaussian copulas to handle endogenous regressors.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 46, doi. 10.1007/s11747-021-00805-y
- By:
- Publication type:
- Article
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 147, doi. 10.1007/s11747-021-00804-z
- By:
- Publication type:
- Article
The future of buyer–seller interactions: a conceptual framework and research agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 22, doi. 10.1007/s11747-021-00803-0
- By:
- Publication type:
- Article
Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 174, doi. 10.1007/s11747-021-00802-1
- By:
- Publication type:
- Article
Contained: why it's better to display some products without a package.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 131, doi. 10.1007/s11747-021-00800-3
- By:
- Publication type:
- Article
Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 108, doi. 10.1007/s11747-021-00796-w
- By:
- Publication type:
- Article
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 1, p. 67, doi. 10.1007/s11747-021-00790-2
- By:
- Publication type:
- Article