Synergistic and cannibalization effects in a partnership loyalty program.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 1021, doi. 10.1007/s11747-020-00759-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 5
Results: 10
1
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Pandemics and marketing: insights, impacts, and research opportunities.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 835, doi. 10.1007/s11747-021-00786-y
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- Publication type:
- Article
3
How does consumer engagement evolve when brands post across multiple social media?
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 864, doi. 10.1007/s11747-021-00785-z
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- Publication type:
- Article
4
When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 903, doi. 10.1007/s11747-021-00783-1
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- Article
5
Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 925, doi. 10.1007/s11747-021-00779-x
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- Publication type:
- Article
6
How does the adoption of digital payment technologies influence unorganized retailers' performance? An investigation in an emerging market.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 882, doi. 10.1007/s11747-021-00778-y
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- Publication type:
- Article
7
On salesperson judgment and decision making.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 855, doi. 10.1007/s11747-021-00775-1
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- Publication type:
- Article
8
Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 994, doi. 10.1007/s11747-021-00773-3
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- Publication type:
- Article
9
Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 969, doi. 10.1007/s11747-021-00768-0
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- Publication type:
- Article
10
Knowledge structure in product- and brand origin–related research.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 5, p. 947, doi. 10.1007/s11747-020-00767-7
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- Publication type:
- Article