The biasing effect of common method variance: some clarifications.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 221, doi. 10.1007/s11747-020-00766-8
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 2
Results: 10
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Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 280, doi. 10.1007/s11747-020-00755-x
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- Article
3
Conflict and performance in channels: a meta-analysis.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 327, doi. 10.1007/s11747-020-00751-1
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- Article
4
How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 304, doi. 10.1007/s11747-020-00746-y
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- Article
5
Customer inertia marketing.
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- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 350, doi. 10.1007/s11747-020-00744-0
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- Publication type:
- Article
6
Buyer–supplier relationship dynamics: a systematic review.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 418, doi. 10.1007/s11747-020-00743-1
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- Publication type:
- Article
7
We can fix this! Donor activism for nonprofit supply generation.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 397, doi. 10.1007/s11747-020-00742-2
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- Publication type:
- Article
8
Discovering heterogeneous consumer journeys in online platforms: implications for networking investment.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 374, doi. 10.1007/s11747-020-00741-3
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- Publication type:
- Article
9
How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 236, doi. 10.1007/s11747-020-00737-z
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- Publication type:
- Article
10
Pay attention, please! Person brand building in organized online attention economies.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 2, p. 258, doi. 10.1007/s11747-020-00736-0
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- Publication type:
- Article