A strategic framework for artificial intelligence in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 30, doi. 10.1007/s11747-020-00749-9
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2021 AND VI 49 AND IP 1
Results: 12
1
2
Reviewers as developmental coaches.
- Published in:
- 2021
- By:
- Publication type:
- Editorial
3
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 5, doi. 10.1007/s11747-020-00745-z
- By:
- Publication type:
- Article
4
Correction to: Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions.
- Published in:
- 2021
- By:
- Publication type:
- Correction Notice
5
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 119, doi. 10.1007/s11747-020-00723-5
- By:
- Publication type:
- Article
6
Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 96, doi. 10.1007/s11747-020-00735-1
- By:
- Publication type:
- Article
7
Correction to: Consumer dynamics: theories, methods, and emerging directions.
- Published in:
- 2021
- By:
- Publication type:
- Correction Notice
8
Upper echelons research in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 198, doi. 10.1007/s11747-020-00724-4
- By:
- Publication type:
- Article
9
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 51, doi. 10.1007/s11747-020-00733-3
- By:
- Publication type:
- Article
10
Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 139, doi. 10.1007/s11747-020-00729-z
- By:
- Publication type:
- Article
11
An emerging theory of loyalty program dynamics.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 71, doi. 10.1007/s11747-020-00719-1
- By:
- Publication type:
- Article
12
Consumer dynamics: theories, methods, and emerging directions.
- Published in:
- Journal of the Academy of Marketing Science, 2021, v. 49, n. 1, p. 166, doi. 10.1007/s11747-020-00720-8
- By:
- Publication type:
- Article