Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 6

Results: 11

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1229, doi. 10.1007/s11747-020-00732-4

By:

You, Ya;
Srinivasan, Shuba;
Pauwels, Koen;
Joshi, Amit

Publication type:

Article

Customer engagement in social media: a framework and meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1211, doi. 10.1007/s11747-020-00731-5

By:

de Oliveira Santini, Fernando;
Ladeira, Wagner Junior;
Pinto, Diego Costa;
Herter, Márcia Maurer;
Sampaio, Claudio Hoffmann;
Babin, Barry J.

Publication type:

Article

Using product development information to spur the adoption of continuous improvement products.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1156, doi. 10.1007/s11747-020-00730-6

By:

Ho-Dac, Nga N.;
Kumar, Minu;
Slotegraaf, Rebecca J.

Publication type:

Article

Brand relevance and the effects of product proliferation across product categories.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1192, doi. 10.1007/s11747-020-00727-1

By:

Zhao, Yanhui;
Zhang, Yufei;
Wang, Joyce (Feng);
Schrock, Wyatt A.;
Calantone, Roger J.

Publication type:

Article

Correction to: Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters.

Published in:

2020

By:

Kranzbühler, Anne-Madeleine;
Zerres, Alfred;
Kleijnen, Mirella H. P.;
Verlegh, Peeter W. J.

Publication type:

Correction Notice

Consumer arrogance and word-of-mouth.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1116, doi. 10.1007/s11747-020-00725-3

By:

Ruvio, Ayalla;
Bagozzi, Richard P.;
Hult, G. Tomas M.;
Spreng, Richard

Publication type:

Article

The interplay between business and personal trust on relationship performance in conditions of market turbulence.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1138, doi. 10.1007/s11747-020-00722-6

By:

Mangus, Stephanie M.;
Jones, Eli;
Folse, Judith Anne Garretson;
Sridhar, Shrihari

Publication type:

Article

Cheaper and smaller or more expensive and larger: how consumers respond to unit price increase tactics that simultaneously change product price and package size.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1075, doi. 10.1007/s11747-019-00716-z

By:

Yao, Jun;
Oppewal, Harmen;
Wang, Di

Publication type:

Article

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1095, doi. 10.1007/s11747-019-00715-0

By:

Kraemer, Tobias;
Weiger, Welf H.;
Gouthier, Matthias H. J.;
Hammerschmidt, Maik

Publication type:

Article

Successive product generations: financial implications of industry release rhythm alignment.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1174, doi. 10.1007/s11747-019-00709-y

By:

Bornemann, Torsten;
Hattula, Cornelia;
Hattula, Stefan

Publication type:

Article

Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1053, doi. 10.1007/s11747-019-00705-2

By:

Mullins, Ryan;
Menguc, Bulent;
Panagopoulos, Nikolaos G.

Publication type:

Article