Introduction to the business model innovations in emerging markets special issue.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 5
Results: 11
1
2
New perspectives on business model innovations in emerging markets.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
3
Reverse innovation: a conceptual framework.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 1009, doi. 10.1007/s11747-019-00703-4
- By:
- Publication type:
- Article
4
Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 1030, doi. 10.1007/s11747-019-00685-3
- By:
- Publication type:
- Article
5
Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 966, doi. 10.1007/s11747-019-00651-z
- By:
- Publication type:
- Article
6
Leveraging service recovery strategies to reduce customer churn in an emerging market.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 848, doi. 10.1007/s11747-019-00634-0
- By:
- Publication type:
- Article
7
Employee-level open innovation in emerging markets: linking internal, external, and managerial resources.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 891, doi. 10.1007/s11747-019-00674-6
- By:
- Publication type:
- Article
8
How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 869, doi. 10.1007/s11747-019-00637-x
- By:
- Publication type:
- Article
9
New product introductions for low-income consumers in emerging markets.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 914, doi. 10.1007/s11747-019-00648-8
- By:
- Publication type:
- Article
10
A theoretical model of the formation and dissolution of emerging market international marketing alliances.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 826, doi. 10.1007/s11747-019-00641-1
- By:
- Publication type:
- Article
11
Understanding the feasibility and value of grassroots innovation.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 5, p. 941, doi. 10.1007/s11747-019-00639-9
- By:
- Publication type:
- Article