Competitive advertising strategies for programmatic television.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 753, doi. 10.1007/s11747-019-00691-5
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 4
Results: 10
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Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 734, doi. 10.1007/s11747-019-00708-z
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- Publication type:
- Article
3
Communicating brand biographies effectively: the role of communication source.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 712, doi. 10.1007/s11747-019-00689-z
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- Publication type:
- Article
4
How and when weather boosts consumer product valuation.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 695, doi. 10.1007/s11747-019-00717-y
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- Publication type:
- Article
5
Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 670, doi. 10.1007/s11747-019-00714-1
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- Publication type:
- Article
6
Customer experience: fundamental premises and implications for research.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 630, doi. 10.1007/s11747-019-00718-x
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- Publication type:
- Article
7
Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usage.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 649, doi. 10.1007/s11747-019-00680-8
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- Publication type:
- Article
8
Sponsorship-linked marketing: research surpluses and shortages.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 607, doi. 10.1007/s11747-019-00654-w
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- Publication type:
- Article
9
The impact of value-related crises on price and product-performance elasticities.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 776, doi. 10.1007/s11747-019-00702-5
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- Publication type:
- Article
10
Just print it! The effects of self-printing a product on consumers' product evaluations and perceived ownership.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 4, p. 795, doi. 10.1007/s11747-019-00700-7
- By:
- Publication type:
- Article