Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 3

Results: 12

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 351, doi. 10.1007/s11747-020-00721-7

By:

Hulland, John;
Houston, Mark B.

Publication type:

Article

Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 478, doi. 10.1007/s11747-019-00707-0

By:

Kranzbühler, Anne-Madeleine;
Zerres, Alfred;
Kleijnen, Mirella H. P.;
Verlegh, Peeter W. J.

Publication type:

Article

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 422, doi. 10.1007/s11747-019-00706-1

By:

Babić Rosario, Ana;
de Valck, Kristine;
Sotgiu, Francesca

Publication type:

Article

Understanding and managing customer relational benefits in services: a meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 565, doi. 10.1007/s11747-019-00701-6

By:

Gremler, Dwayne D.;
Van Vaerenbergh, Yves;
Brüggen, Elisabeth C.;
Gwinner, Kevin P.

Publication type:

Article

Behavioral biases in marketing.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 449, doi. 10.1007/s11747-019-00699-x

By:

Dowling, Katharina;
Guhl, Daniel;
Klapper, Daniel;
Spann, Martin;
Stich, Lucas;
Yegoryan, Narine

Publication type:

Article

Components of visual perception in marketing contexts: a conceptual framework and review.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 405, doi. 10.1007/s11747-019-00684-4

By:

Sample, Kevin L.;
Hagtvedt, Henrik;
Brasel, S. Adam

Publication type:

Article

A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 519, doi. 10.1007/s11747-019-00679-1

By:

Khamitov, Mansur;
Grégoire, Yany;
Suri, Anshu

Publication type:

Article

Impulse buying: a meta-analytic review.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 384, doi. 10.1007/s11747-019-00670-w

By:

Iyer, Gopalkrishnan R.;
Blut, Markus;
Xiao, Sarah Hong;
Grewal, Dhruv

Publication type:

Article

Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 499, doi. 10.1007/s11747-019-00666-6

By:

Schmidt, Jonas;
Bijmolt, Tammo H. A.

Publication type:

Article

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 360, doi. 10.1007/s11747-019-00663-9

By:

Ikonen, Iina;
Sotgiu, Francesca;
Aydinli, Aylin;
Verlegh, Peeter W. J.

Publication type:

Article

Customer satisfaction and firm performance: insights from over a quarter century of empirical research.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 543, doi. 10.1007/s11747-019-00657-7

By:

Otto, Ashley S.;
Szymanski, David M.;
Varadarajan, Rajan

Publication type:

Article

Cross-price elasticities and their determinants: a meta-analysis and new empirical generalizations.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 3, p. 584, doi. 10.1007/s11747-019-00642-0

By:

Auer, Johannes;
Papies, Dominik

Publication type:

Article