Seeing eye to eye: social augmented reality and shared decision making in the marketplace.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 143, doi. 10.1007/s11747-019-00688-0
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 2
Results: 10
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The impact of unprofitable customer management strategies on shareholder value.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 246, doi. 10.1007/s11747-019-00686-2
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- Publication type:
- Article
3
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 270, doi. 10.1007/s11747-019-00683-5
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- Article
4
Product set granularity and consumer response to recommendations.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 186, doi. 10.1007/s11747-019-00682-6
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- Article
5
Enhancing compliance among channel members by modeling reward events: matching motivation and ability with model selection.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 331, doi. 10.1007/s11747-019-00681-7
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- Publication type:
- Article
6
Price negotiating for services: elucidating the ambivalent effects on customers' negotiation aspirations.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 165, doi. 10.1007/s11747-019-00676-4
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- Publication type:
- Article
7
The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 203, doi. 10.1007/s11747-019-00675-5
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- Article
8
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 222, doi. 10.1007/s11747-019-00673-7
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- Article
9
Does the CMO's personality matter for web traffic? Evidence from technology-based new ventures.
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- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 308, doi. 10.1007/s11747-019-00671-9
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- Article
10
When less is more: the downside of customer knowledge sharing in new product development teams.
- Published in:
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 2, p. 288, doi. 10.1007/s11747-019-00646-w
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- Publication type:
- Article