Works matching IS 00920703 AND DT 2020 AND VI 48 AND IP 1


Results: 10
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    The future of in-store technology.

    Published in:
    Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 96, doi. 10.1007/s11747-019-00697-z
    By:
    • Grewal, Dhruv;
    • Noble, Stephanie M.;
    • Roggeveen, Anne L.;
    • Nordfalt, Jens
    Publication type:
    Article
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    The future of social media in marketing.

    Published in:
    Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 79, doi. 10.1007/s11747-019-00695-1
    By:
    • Appel, Gil;
    • Grewal, Lauren;
    • Hadi, Rhonda;
    • Stephen, Andrew T.
    Publication type:
    Article
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    Personalized mobile marketing strategies.

    Published in:
    Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 64, doi. 10.1007/s11747-019-00693-3
    By:
    • Tong, Siliang;
    • Luo, Xueming;
    • Xu, Bo
    Publication type:
    Article
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