Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 986, doi. 10.1007/s11747-018-00624-8
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 6
Results: 12
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New vistas for marketing strategy: digital, data-rich, and developing market (D<sup>3</sup>) environments.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
3
Correction to: The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation.
- Published in:
- 2019
- By:
- Publication type:
- Correction Notice
4
Getting more likes: the impact of narrative person and brand image on customer–brand interactions.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1027, doi. 10.1007/s11747-019-00632-2
- By:
- Publication type:
- Article
5
In pursuit of an effective B2B digital marketing strategy in an emerging market.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1085, doi. 10.1007/s11747-019-00687-1
- By:
- Publication type:
- Article
6
Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1064, doi. 10.1007/s11747-018-0614-5
- By:
- Publication type:
- Article
7
What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1005, doi. 10.1007/s11747-019-00678-2
- By:
- Publication type:
- Article
8
The impact of psychological identification with home-name stocks on investor behavior: an empirical and experimental investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1109, doi. 10.1007/s11747-019-00677-3
- By:
- Publication type:
- Article
9
How nutrition information influences online food sales.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1132, doi. 10.1007/s11747-019-00668-4
- By:
- Publication type:
- Article
10
Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1151, doi. 10.1007/s11747-019-00649-7
- By:
- Publication type:
- Article
11
Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers' support decisions.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1046, doi. 10.1007/s11747-019-00638-w
- By:
- Publication type:
- Article
12
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 6, p. 1166, doi. 10.1007/s11747-019-00633-1
- By:
- Publication type:
- Article