When it pays to have a friend on the inside: contingent effects of buyer advocacy on B2B suppliers.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 837, doi. 10.1007/s11747-019-00672-8
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- Publication type:
- Article
Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 5
Results: 10
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Effects of dominance transitions on advice adherence in professional service conversations.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 919, doi. 10.1007/s11747-019-00664-8
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- Publication type:
- Article
3
A multi-facet item response theory approach to improve customer satisfaction using online product ratings.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 960, doi. 10.1007/s11747-019-00662-w
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- Publication type:
- Article
4
When pushing back is good: the effectiveness of brand responses to social media complaints.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 858, doi. 10.1007/s11747-019-00661-x
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- Publication type:
- Article
5
The effect of cause-related marketing on firm value: a look at Fortune's most admired all-stars.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 899, doi. 10.1007/s11747-019-00660-y
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- Article
6
Consumer response to design variations in pay-what-you-want pricing.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 879, doi. 10.1007/s11747-019-00659-5
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- Publication type:
- Article
7
Improving customer profit predictions with customer mindset metrics through multiple overimputation.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 771, doi. 10.1007/s11747-019-00658-6
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- Publication type:
- Article
8
How intrafirm intermediary salespeople connect sales to marketing and product development.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 795, doi. 10.1007/s11747-019-00656-8
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- Publication type:
- Article
9
Employee satisfaction trajectories and their effect on customer satisfaction and repatronage intentions.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 815, doi. 10.1007/s11747-019-00655-9
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- Publication type:
- Article
10
Short- and long-term market returns of international codevelopment alliances of new products.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 5, p. 939, doi. 10.1007/s11747-018-00622-w
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- Publication type:
- Article