Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 3

Results: 10

Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 417, doi. 10.1007/s11747-017-0522-0

By:

Dutta, Sujay;
Guha, Abhijit;
Biswas, Abhijit;
Grewal, Dhruv

Publication type:

Article

Consumer valorization strategies in traumatic extraordinary experiences.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 516, doi. 10.1007/s11747-019-00645-x

By:

Trujillo Torres, Lez;
DeBerry-Spence, Benét

Publication type:

Article

Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z

By:

Dose, David B.;
Walsh, Gianfranco;
Beatty, Sharon E.;
Elsner, Ralf

Publication type:

Article

Herding in the consumption and purchase of digital goods and moderators of the herding bias.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 460, doi. 10.1007/s11747-018-0619-0

By:

Ding, Amy Wenxuan;
Li, Shibo

Publication type:

Article

The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 394, doi. 10.1007/s11747-019-00631-3

By:

Gretz, Richard T.;
Malshe, Ashwin;
Bauer, Carlos;
Basuroy, Suman

Publication type:

Article

Endogeneity and marketing strategy research: an overview.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 479, doi. 10.1007/s11747-019-00630-4

By:

Rutz, Oliver J.;
Watson IV, George F.

Publication type:

Article

Value creation in consumption journeys: recursive reflexivity and practice continuity.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 499, doi. 10.1007/s11747-019-00628-y

By:

Akaka, Melissa Archpru;
Schau, Hope Jensen

Publication type:

Article

Effective customer journey design: consumers' conception, measurement, and consequences.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 551, doi. 10.1007/s11747-018-00625-7

By:

Kuehnl, Christina;
Jozic, Danijel;
Homburg, Christian

Publication type:

Article

Online relationship marketing.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 369, doi. 10.1007/s11747-018-0621-6

By:

Steinhoff, Lena;
Arli, Denni;
Weaven, Scott;
Kozlenkova, Irina V.

Publication type:

Article

The effects of scarcity on consumer decision journeys.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 532, doi. 10.1007/s11747-018-0604-7

By:

Hamilton, Rebecca;
Thompson, Debora;
Bone, Sterling;
Chaplin, Lan Nguyen;
Griskevicius, Vladas;
Goldsmith, Kelly;
Hill, Ronald;
John, Deborah Roedder;
Mittal, Chiraag;
O'Guinn, Thomas;
Piff, Paul;
Roux, Caroline;
Shah, Anuj;
Zhu, Meng

Publication type:

Article