Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 3
Results: 10
Consumer valorization strategies in traumatic extraordinary experiences.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 516, doi. 10.1007/s11747-019-00645-x
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Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 438, doi. 10.1007/s11747-019-00635-z
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The impact of superstar and non-superstar software on hardware sales: the moderating role of hardware lifecycle.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 394, doi. 10.1007/s11747-019-00631-3
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Endogeneity and marketing strategy research: an overview.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 479, doi. 10.1007/s11747-019-00630-4
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Value creation in consumption journeys: recursive reflexivity and practice continuity.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 499, doi. 10.1007/s11747-019-00628-y
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Effective customer journey design: consumers' conception, measurement, and consequences.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 551, doi. 10.1007/s11747-018-00625-7
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Online relationship marketing.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 369, doi. 10.1007/s11747-018-0621-6
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Herding in the consumption and purchase of digital goods and moderators of the herding bias.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 460, doi. 10.1007/s11747-018-0619-0
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Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 417, doi. 10.1007/s11747-017-0522-0
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The effects of scarcity on consumer decision journeys.
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- Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 532, doi. 10.1007/s11747-018-0604-7
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