Theoretical underpinnings of research in strategic marketing: a commentary.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 30, doi. 10.1007/s11747-018-0612-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2019 AND VI 47 AND IP 1
Results: 11
1
2
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 118, doi. 10.1007/s11747-018-0609-2
- By:
- Publication type:
- Article
3
In through the out door.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
4
Effects of channel members' customer-centric structures on supplier performance.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 56, doi. 10.1007/s11747-018-0606-5
- By:
- Publication type:
- Article
5
Correction to: S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM.
- Published in:
- 2019
- By:
- Publication type:
- Correction Notice
6
Research in marketing strategy.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 4, doi. 10.1007/s11747-018-0598-1
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- Publication type:
- Article
7
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 76, doi. 10.1007/s11747-018-0601-x
- By:
- Publication type:
- Article
8
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 37, doi. 10.1007/s11747-018-0583-8
- By:
- Publication type:
- Article
9
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 97, doi. 10.1007/s11747-018-0596-3
- By:
- Publication type:
- Article
10
Customer engagement in service.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 138, doi. 10.1007/s11747-017-0565-2
- By:
- Publication type:
- Article
11
S-D logic-informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM.
- Published in:
- Journal of the Academy of Marketing Science, 2019, v. 47, n. 1, p. 161, doi. 10.1007/s11747-016-0494-5
- By:
- Publication type:
- Article