Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 6

Results: 11

Institutions and opportunism in buyer-supplier exchanges: the moderated mediating effects of contractual and relational governance.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1014, doi. 10.1007/s11747-018-0582-9

By:

Sheng, Shibin;
Zhou, Kevin Zheng;
Li, Julie Juan;
Guo, Zhaoyang

Publication type:

Article

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1133, doi. 10.1007/s11747-018-0600-y

By:

Garnefeld, Ina;
Böhm, Eva;
Klimke, Lena;
Oestreich, Andrea

Publication type:

Article

How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1052, doi. 10.1007/s11747-018-0597-2

By:

Grégoire, Yany;
Ghadami, Fateme;
Laporte, Sandra;
Sénécal, Sylvain;
Larocque, Denis

Publication type:

Article

Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges.

Published in:

2018

By:

Ptok, Annette;
Jindal, Rupinder P.;
Reinartz, Werner J.

Publication type:

Correction Notice

Understanding the quality-quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1108, doi. 10.1007/s11747-018-0603-8

By:

Viswanathan, Vijay;
Tillmanns, Sebastian;
Krafft, Manfred;
Asselmann, Daniel

Publication type:

Article

Flexible cutoff values for fit indices in the evaluation of structural equation models.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1148, doi. 10.1007/s11747-018-0602-9

By:

Niemand, Thomas;
Mai, Robert

Publication type:

Article

Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 987, doi. 10.1007/s11747-018-0589-2

By:

Ptok, Annette;
Jindal, Rupinder P.;
Reinartz, Werner J.

Publication type:

Article

Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1089, doi. 10.1007/s11747-018-0590-9

By:

Zhang, Xiaoling;
Li, Shibo;
Burke, Raymond R.

Publication type:

Article

The emotional review-reward effect: how do reviews increase impulsivity?

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1032, doi. 10.1007/s11747-018-0585-6

By:

Motyka, Scott;
Grewal, Dhruv;
Aguirre, Elizabeth;
Mahr, Dominik;
de Ruyter, Ko;
Wetzels, Martin

Publication type:

Article

Advancing marketing strategy research.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 983, doi. 10.1007/s11747-018-0595-4

By:

Palmatier, Robert W.

Publication type:

Article

How the frequency and amount of corporate donations affect consumer perception and behavioral responses.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 6, p. 1072, doi. 10.1007/s11747-018-0584-7

By:

Jin, Liyin;
He, Yanqun

Publication type:

Article