Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 5
Results: 10
Scanning for discounts: examining the redemption of competing mobile coupons.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 964, doi. 10.1007/s11747-018-0592-7
- By:
- Publication type:
- Article
An escalation of commitment perspective on allocation-of-effort decisions in professional selling.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 879, doi. 10.1007/s11747-018-0591-8
- By:
- Publication type:
- Article
“Keep on Turkin’”?
- Published in:
- 2018
- By:
- Publication type:
- Editorial
What brand extensions need to fully benefit from their parental heritage.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5
- By:
- Publication type:
- Article
Identity change vs. strategy change: the effects of rebranding announcements on stock returns.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 795, doi. 10.1007/s11747-018-0579-4
- By:
- Publication type:
- Article
Online group influence and digital product consumption.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 921, doi. 10.1007/s11747-018-0578-5
- By:
- Publication type:
- Article
Initiating value co-creation: Dealing with non-receptive customers.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 895, doi. 10.1007/s11747-018-0577-6
- By:
- Publication type:
- Article
Customer query handling in sales interactions.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 837, doi. 10.1007/s11747-017-0569-y
- By:
- Publication type:
- Article
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 813, doi. 10.1007/s11747-017-0554-5
- By:
- Publication type:
- Article
Are conservative approaches to new product selling a blessing in disguise?
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 857, doi. 10.1007/s11747-017-0521-1
- By:
- Publication type:
- Article