Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 5

Results: 10

Scanning for discounts: examining the redemption of competing mobile coupons.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 964, doi. 10.1007/s11747-018-0592-7

By:

Mills, Paul;
Zamudio, César

Publication type:

Article

An escalation of commitment perspective on allocation-of-effort decisions in professional selling.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 879, doi. 10.1007/s11747-018-0591-8

By:

Mayberry, Robert;
Boles, James Sanders;
Donthu, Naveen

Publication type:

Article

“Keep on Turkin’”?

Published in:

2018

By:

Hulland, John;
Miller, Jeff

Publication type:

Editorial

What brand extensions need to fully benefit from their parental heritage.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 948, doi. 10.1007/s11747-018-0586-5

By:

Miniard, Paul W.;
Jayanti, Rama K.;
Alvarez, Cecilia M. O.;
Dickson, Peter R.

Publication type:

Article

Identity change vs. strategy change: the effects of rebranding announcements on stock returns.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 795, doi. 10.1007/s11747-018-0579-4

By:

Zhao, Yanhui;
Calantone, Roger J.;
Voorhees, Clay M.

Publication type:

Article

Online group influence and digital product consumption.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 921, doi. 10.1007/s11747-018-0578-5

By:

Mu, Jifeng;
Thomas, Ellen;
Qi, Jiayin;
Tan, Yong

Publication type:

Article

Initiating value co-creation: Dealing with non-receptive customers.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 895, doi. 10.1007/s11747-018-0577-6

By:

Malshe, Avinash;
Friend, Scott B.

Publication type:

Article

Customer query handling in sales interactions.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 837, doi. 10.1007/s11747-017-0569-y

By:

Singh, Sunil;
Marinova, Detelina;
Singh, Jagdip;
Evans, Kenneth R.

Publication type:

Article

Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 813, doi. 10.1007/s11747-017-0554-5

By:

Petersen, J. Andrew;
Kumar, V.;
Polo, Yolanda;
Sese, F. Javier

Publication type:

Article

Are conservative approaches to new product selling a blessing in disguise?

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 857, doi. 10.1007/s11747-017-0521-1

By:

van der Borgh, Michel;
Schepers, Jeroen

Publication type:

Article