Gamified interactions: whether, when, and how games facilitate self-brand connections.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 652, doi. 10.1007/s11747-017-0530-0
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 4
Results: 11
1
2
When one bad apple spoils consumers’ judgment of the brand: exposure to an employee’s non-workplace transgression and potential remedies.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 725, doi. 10.1007/s11747-018-0588-3
- By:
- Publication type:
- Article
3
Unstructured data in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 557, doi. 10.1007/s11747-018-0581-x
- By:
- Publication type:
- Article
4
Building and leveraging sports brands: evidence from 50 years of German professional soccer.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 591, doi. 10.1007/s11747-018-0580-y
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- Publication type:
- Article
5
Correction to: Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities.
- Published in:
- 2018
- By:
- Publication type:
- Correction Notice
6
Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 744, doi. 10.1007/s11747-017-0574-1
- By:
- Publication type:
- Article
7
The role of leadership in salespeople’s price negotiation behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 703, doi. 10.1007/s11747-017-0566-1
- By:
- Publication type:
- Article
8
A meta-analytic review of influence strategies in marketing channel relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 674, doi. 10.1007/s11747-017-0564-3
- By:
- Publication type:
- Article
9
Sales force leadership during strategy implementation: a social network perspective.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 612, doi. 10.1007/s11747-017-0557-2
- By:
- Publication type:
- Article
10
Friends with benefits: social coupons as a strategy to enhance customers’ social empowerment.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 768, doi. 10.1007/s11747-017-0534-9
- By:
- Publication type:
- Article
11
The copycat CMO: firms’ imitative behavior as an explanation for CMO presence.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 632, doi. 10.1007/s11747-017-0533-x
- By:
- Publication type:
- Article