Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 2
Results: 10
The impact of a sales team’s perceived entitativity on customer satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 190, doi. 10.1007/s11747-017-0573-2
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- Publication type:
- Article
Pre-release consumer buzz.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 338, doi. 10.1007/s11747-017-0572-3
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- Publication type:
- Article
Cause marketing and customer profitability.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 234, doi. 10.1007/s11747-017-0571-4
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- Publication type:
- Article
The future of the marketing department at business schools.
- Published in:
- 2018
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- Publication type:
- Editorial
Debates and assumptions about motion picture performance: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 273, doi. 10.1007/s11747-017-0561-6
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- Publication type:
- Article
An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 173, doi. 10.1007/s11747-017-0556-3
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- Publication type:
- Article
Understanding the long-term implications of retailer returns in business-to-business relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 252, doi. 10.1007/s11747-017-0553-6
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- Publication type:
- Article
Building a multi-category brand: when should distant brand extensions be introduced?
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 300, doi. 10.1007/s11747-017-0552-7
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- Publication type:
- Article
Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 212, doi. 10.1007/s11747-017-0550-9
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- Publication type:
- Article
Hey big spender! A golden (color) atmospheric effect on tipping behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 2, p. 317, doi. 10.1007/s11747-016-0508-3
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- Publication type:
- Article