Marketing survey research best practices: evidence and recommendations from a review of JAMS articles.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 92, doi. 10.1007/s11747-017-0532-y
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2018 AND VI 46 AND IP 1
Results: 10
1
2
On the significance of statistically insignificant results in consumer behavior experiments.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 81, doi. 10.1007/s11747-017-0528-7
- By:
- Publication type:
- Article
3
Business cycle research in marketing: a review and research agenda.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 31, doi. 10.1007/s11747-017-0542-9
- By:
- Publication type:
- Article
4
The substitution strategy dilemma: substitute selection versus substitute effectiveness.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 130, doi. 10.1007/s11747-017-0549-2
- By:
- Publication type:
- Article
5
The impact of retail format diversification on retailers' financial performance.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 147, doi. 10.1007/s11747-017-0559-0
- By:
- Publication type:
- Article
6
Cost-effective service excellence.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 59, doi. 10.1007/s11747-017-0560-7
- By:
- Publication type:
- Article
7
Review articles: purpose, process, and structure.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
8
The value of empirical generalizations in marketing.
- Published in:
- 2018
- By:
- Publication type:
- Editorial
9
Meta-analysis: integrating accumulated knowledge.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 9, doi. 10.1007/s11747-017-0570-5
- By:
- Publication type:
- Article
10
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment.
- Published in:
- Journal of the Academy of Marketing Science, 2018, v. 46, n. 1, p. 109, doi. 10.1007/s11747-017-0519-8
- By:
- Publication type:
- Article