The role of data privacy in marketing.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 135, doi. 10.1007/s11747-016-0495-4
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 2
Results: 9
1
2
The trajectory of customer loyalty: an empirical test of Dick and Basu's loyalty framework.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 229, doi. 10.1007/s11747-016-0493-6
- By:
- Publication type:
- Article
3
Broadening marketing's contribution to data privacy.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
4
Birds of a feather: intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 208, doi. 10.1007/s11747-016-0486-5
- By:
- Publication type:
- Article
5
The effect of green partnerships on firm value.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 251, doi. 10.1007/s11747-016-0490-9
- By:
- Publication type:
- Article
6
A comment on privacy.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
7
Event study methodology in the marketing literature: an overview.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 186, doi. 10.1007/s11747-017-0516-y
- By:
- Publication type:
- Article
8
Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 268, doi. 10.1007/s11747-016-0484-7
- By:
- Publication type:
- Article
9
Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 2, p. 164, doi. 10.1007/s11747-017-0518-9
- By:
- Publication type:
- Article