Works matching IS 00920703 AND DT 2017 AND VI 45 AND IP 1
Results: 9
Firm capabilities and growth: the moderating role of market conditions.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 76, doi. 10.1007/s11747-016-0472-y
- By:
- Publication type:
- Article
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 93, doi. 10.1007/s11747-016-0478-5
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- Publication type:
- Article
Habit slips: when consumers unintentionally resist new products.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 119, doi. 10.1007/s11747-016-0482-9
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- Publication type:
- Article
Do managers know what their customers think and why?
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 37, doi. 10.1007/s11747-016-0487-4
- By:
- Publication type:
- Article
Phenomena, theory, application, data, and methods all have impact.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
Interesting and impactful research: on phenomena, theory, and writing.
- Published in:
- 2017
- By:
- Publication type:
- Editorial
Musings on interesting and impactful theory and research.
- Published in:
- 2017
- By:
- Publication type:
- Opinion
The effectiveness of celebrity endorsements: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8
- By:
- Publication type:
- Article
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation.
- Published in:
- Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 14, doi. 10.1007/s11747-015-0461-6
- By:
- Publication type:
- Article