Works matching IS 00920703 AND DT 2016 AND VI 44 AND IP 5
Results: 8
A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 586, doi. 10.1007/s11747-015-0452-7
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- Publication type:
- Article
When will price increases associated with company donations to charity be perceived as fair?
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 608, doi. 10.1007/s11747-015-0454-5
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- Publication type:
- Article
Procrastinators' online experience and purchase behavior.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 568, doi. 10.1007/s11747-015-0458-1
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- Publication type:
- Article
Disfluent vs. fluent price offers: paradoxical role of processing disfluency.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 627, doi. 10.1007/s11747-015-0459-0
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- Publication type:
- Article
Is 'strategy' a dirty word?
- Published in:
- 2016
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- Publication type:
- Editorial
Celebrating marketing's dirty word.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
Rigor versus method imperialism.
- Published in:
- 2016
- By:
- Publication type:
- Opinion
Living brands: consumer responses to animated brand logos.
- Published in:
- Journal of the Academy of Marketing Science, 2016, v. 44, n. 5, p. 639, doi. 10.1007/s11747-015-0449-2
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- Publication type:
- Article