Your mileage may vary: Managing untargeted consumers' reactions to promotions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 713, doi. 10.1007/s11747-014-0404-7
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2015 AND VI 43 AND IP 6
Results: 8
1
2
Customer reactions to downsizing: when and how is satisfaction affected?
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 768, doi. 10.1007/s11747-014-0400-y
- By:
- Publication type:
- Article
3
JAMS 2010-2015: literature themes and intellectual structure.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
4
Distributing through multiple channels in industrial wholesaling: how many and how much?
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 746, doi. 10.1007/s11747-014-0406-5
- By:
- Publication type:
- Article
5
All the same to me: outcomes of aesthetic labor performed by frontline service providers.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 670, doi. 10.1007/s11747-014-0407-4
- By:
- Publication type:
- Article
6
Understanding how changes within service experiences impact prospective vs. retrospective time judgments.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 730, doi. 10.1007/s11747-014-0415-4
- By:
- Publication type:
- Article
7
Dependence and interdependence in marketing relationships: meta-analytic insights.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 694, doi. 10.1007/s11747-014-0418-1
- By:
- Publication type:
- Article
8
Building, measuring, and profiting from customer loyalty.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 6, p. 790, doi. 10.1007/s11747-015-0439-4
- By:
- Publication type:
- Article