Found: 8
Select item for more details and to access through your institution.
Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 610, doi. 10.1007/s11747-014-0411-8
- By:
- Publication type:
- Article
One firm's loss is another's gain: capitalizing on other firms' service failures.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 648, doi. 10.1007/s11747-014-0413-6
- By:
- Publication type:
- Article
The interplay of innovation, brand, and marketing mix variables in line extensions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 558, doi. 10.1007/s11747-015-0437-6
- By:
- Publication type:
- Article
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 589, doi. 10.1007/s11747-015-0443-8
- By:
- Publication type:
- Article
Introduction to the special section 'Brand and Innovation Interdependency'.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
Managers' marketing strategy decision making during performance decline and the moderating influence of incentive pay.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 629, doi. 10.1007/s11747-014-0401-x
- By:
- Publication type:
- Article
Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 574, doi. 10.1007/s11747-015-0440-y
- By:
- Publication type:
- Article
Understanding the interplay between brand and innovation management: findings and future research directions.
- Published in:
- Journal of the Academy of Marketing Science, 2015, v. 43, n. 5, p. 548, doi. 10.1007/s11747-015-0445-6
- By:
- Publication type:
- Article